Noor means light in Arabic. This word encompasses what we are trying to create and spread. Eco Friendly? They are very conscious of waste and using renewable materials at NAT + NOOR. It is easy to label something as eco-friendly, sustainable or natural. There are many factors that truly go into caring and making a difference in the eco space. There is the manufacture process, the shipping materials and the product itself. They believe this question deserves some serious thought and consideration. Are we dedicated to being conscious of the whole process, the waste, the ethics and everything that goes into making a product. YES! They are intentionally transparent about their process, constantly trying to improve and problem solve in order to lower environmental impact.